Thursday, March 24, 2011

Local news is going mobile

From Pew State of American media report

...Local news is going mobile. Nearly half of all American adults (47%) report that they get at least some local news and information on their cellphone or tablet computer.

What they seek out most on mobile platforms is information that is practical and in real time: 42% of mobile device owners report getting weather updates on their phones or tablets; 37% say they get material about restaurants or other local businesses. These consumers are less likely to use their mobile devices for news about local traffic, public transportation, general news alerts or to access retail coupons or discounts.
... * 35% of mobile local news consumers feel they can have a big impact on their community (vs. 27% of other adults)
* 65% feel it is easier today than five years ago to keep up with information about their community (vs. 47% of nonmobile connectors)
* 51% use six or more different sources or platforms monthly to get local news and information (vs. 21%)
* 75% use social network sites (vs. 42%)
* 15% use Twitter (vs. 4%)

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