In what is the first close-look at traffic to the New York Times’ website since the debut of its paywall late last month, analytics firm Experian Hitwise says visits to NYTimes.com (NYSE: NYT) have been off between 5 percent and 15 percent most days during the 12 days following the paywall’s launch, compared to days during the previous period. (Visits were actually down only slightly on Friday and up on Saturday, possibly because of interest in the budget showdown).
Under the New York Times’ paywall plan, visitors can read 20 articles a month free before being prompted to pay up, and, indeed, the data Experian Hitwise collected shows that traffic was off the most—15 percent—on the last day of March, when the greatest number of visitors to the site would have reached their monthly article limit (March 31 is the first Thursday on the below chart):
http://paidcontent.org/article/419-study-nyt-visits-off-as-much-as-15-percent-a-day-since-paywall-debut
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