Booktra info reporting:
May 11, 2011, Montréal -Transcontinental Printing announced today that it has been selected as the official eBook solution provider for the Canadian Booksellers Association (CBA). The partnership will empower book retailers to create new revenue streams and bring more titles to market faster, with easy to use, intuitive software designed with online bookstores in mind.
"Our partnership with Transcontinental provides our members with award winning software that will allow retailers to address their customers' digital preferences and ultimately better serve them by offering e-reading options that consumers are demanding," said Mark Lefebvre, President, CBA. "Additionally, the sales reporting and consumer analytics functionality of their program provides retailers with a unique solution not yet seen offered by the bigger corporate retailers, so the competitive advantage is huge with this product."
Transcontinental will provide CBA members with eBook software services that store and seamlessly deliver titles via multiple digital platforms, across numerous retail channels. Removing the complexity of bringing eBooks to market, the services are fully customizable with sophisticated, flexible backend reporting tools.
http://www.booktrade.info/index.php/showarticle/33679
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