paid content UK reporting:
Newspapers and magazines with apps on the iPhone and iPad will soon be able to report traffic figures alongside print and website figures.
The Audit Bureau of Circulations, which reports the audience figures of most of the UK’s national and regional media, began measuring smartphone app activity on 1 May – a sign of the booming importance of mobile publishing.
All of the UK’s major national newspapers have iPhone apps, with most also having a product for the iPad. On Thursday, the Daily Telegraph launched an updated iPad app using Apple’s strict subscription scheme.
http://paidcontent.co.uk/article/419-uk-abc-will-measure-news-sites-app-users
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