paidContent reporting:
Today’s e-book power buyer—someone who buys an e-book at least once a week—is a 44-year-old woman who loves romance and is spending more on buying books now than in the past. She uses a dedicated e-reader like a Kindle instead of reading on her computer.
In a panel this morning, the Book Industry Study Group announced these and other new stats from its Consumer Attitudes Toward E-Book Reading survey:
-E-books currently make up around 11 percent of the total book market. The percentage of print book consumers who say they download e-books more than doubled between October 2010 and January 2011—from 5 percent to almost 13 percent.
-Women make up 66 percent of e-book power buyers. In 2009, they didn’t even make up half of e-book customers (they were at 49 percent of the e-book market).
-Most e-books sold (58 percent) are fiction, with literary fiction, science fiction, and romance each comprising over 20 percent of all e-book purchases.
-“Power buyers” represent about 18 percent of the total people buying e-books today, but they buy 61 percent of all e-books purchased.
-The most influential factors leading to an e-book purchase are free samples and low prices.
http://paidcontent.org/article/419-new-data-provides-deeper-profile-of-typical-e-book-power-buyer
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