Friday, June 17, 2011

Americans watching more video, but TV declines among most active online consumers

Poynter reporting:
Americans are spending more time watching video on TVs, mobile devices and the Internet than ever before, according to a new Nielsen report. The statistics show opportunity for news organizations to invest in engaging, online video content. The report is largely good news for broadcasters as well, as total TV viewership increased 22 minutes per month, per person over last year. However, TV watching has declined among people who watch the most online video. This behavior is led by 18- to 34-year olds, but it may hint at future consumption patterns.
http://www.poynter.org/latest-news/romenesko/136080/americans-watching-more-video-but-tv-declines-among-most-active-online-consumers

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