Sunday, June 19, 2011

Guardian News & Media to be a digital-first organisation

Guardian News & Media (GNM), publisher of the Guardian, has revealed plans to become a digital-first organisation, placing open journalism on the web at the heart of its strategy.
Alan Rusbridger, editor-in-chief of GNM, and Andrew Miller, chief executive of parent company Guardian Media Group (GMG), today outlined to staff a major transformation programme in response to "inexorable trends" in media consumption.
Rusbridger told employees that GNM would "move beyond the newspaper, shifting focus, effort and investment towards digital, because that is our future".
Miller said GNM was "embarking on a major transformation that will see us change from a print-based organisation to one that is digital-first in philosophy and practice".
..."We will also be changing the printed Monday to Friday newspaper to take account of changing patterns of readership and advertising. Half our readers now read the paper in the evening: they get their breaking news from our website or on mobile.
"We're encouraged that the latest NRS figures show that the Guardian is the only national newspaper to have grown its paper readership over the past year – up 3 per cent against declines in the quality market of between 8 and 15 per cent. This comes in the year in which the Guardian was named Newspaper of the Year at the British Press Awards.
http://www.guardian.co.uk/gnm-press-office/guardian-news-media-digital-first-organisation

No comments:

Post a Comment