Monday, August 15, 2011

Facebook's Next Moves: Media And E-Commerce

Business insider reporting:
Today, games make up the bulk of third-party apps on Facebook. But the company sees big opportunities in two other areas: media and e-commerce.
Facebook games director Sean Ryan explained this morning that the game platform is the most mature of Facebook's third-party platforms -- it's been around for four years, and popular games from Zynga and other developers make up a big part of Facebook revenue.
Next up, the company is focusing on media -- particularly music and video apps. Sharing music is a no-brainer, but Ryan said offering straight movie rentals, as Facebook did with "Batman: The Dark Night" earlier this year, doesn't have enough of a social element to make it all that interesting for Facebook. Instead, the company is looking for ways to
Beyond that, Facebook sees big opportunities in the social side of e-commerce.
Ryan offered concert and sports ticketing as an example.
Nobody likes to go to concerts and ball games alone, but the online ticketing experience today isn't very social -- usually you send a message to friends asking who's interested, then somebody buys a block of tickets and gets reimbursed later.
Imagine, though, if you could share information about which tickets you've already purchased -- including where they're located. Friends who wanted to join you could see how many tickets you have left and exactly where they are, or buy their own tickets nearby.
http://www.businessinsider.com/facebooks-next-moves-media-and-e-commerce-2011-8?utm_source=Triggermail&utm_medium=email&utm_term=SAI%20Select&utm_campaign=SAI_Select_081511

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