Foliomagazine reporting: To conclude min day's Digital Summit at the Grand Hyatt in New York
City this week, three digital publishing executives shared actionable
tips on how to ramp up revenue, regardless of company scale. Here, John
Haskin, VP digital sales and marketing with Bonnier; SVP/GM, digital
food platform at Meredith Dan Hickey; and Martha Stewart Living
Omnimedia's SVP of digital Missy Forestall share what worked for their
companies and what may work for yours.
1. "Spend money to make money. Invest wisely in measurement tools
to enable yourself to play digital Darwinism," says MSLO's Forestall.
She suggests measuring ideas at the end of execution. After this
analysis, start feeding what's working for you, and killing what's not.
2. "Leverage the new Facebook analytics, especially ‘people are
talking about this' for better social/website integrations. Use this
social content to support earned/owned media platforms," suggests
Bonnier's Haskin. The trick is to think about content development, and
who is developing that content. He asserts the difference between online
editorial teams: those who specialize in getting increased page views
for the month, and those who create content that encourages sharing.
3. "Include marketers into social. Get advertisers into conversations
on Facebook and help clients drive fans," says Hickey of Meredith. He
cites the success of a recent social campaign for Boca Burger, a
division of Kraft Foods...
http://www.foliomag.com/2011/13-ways-jumpstart-revenue
No comments:
Post a Comment