The Atlantic Now Gets ‘More Than Half’ Of Its Ad Revenues From Digital

paidcontent reporting:

While every established print publisher is trying to find a way to build up digital advertising revenue to offset eroding print dollars, few have been as aggressive as The Atlantic, which now says that ad dollars derived from its website and apps now generates more than half of its total ad revenues.

The Atlantic, which was founded 154 years ago, posted its first profit just last year, in part the result of its emphasis on digital. And while most publishers say that digital is an increasing part of their revenue pie—for major publishers, digital dollars make up a less than 20 percent slice, generally—The Atlantic says it’s not because its print side is getting weaker. In fact, it claims that October was actually a “record” month for print revenues. Overall, ad revenue was up by 5 percent compared to a year ago, the previous October high, the company said.

Collectively, major magazines lost ground in terms of the recovery in the number of ad pages over the first nine months of the year. And The Atlantic certainly did worse, seeing its ad pages drop nearly 4 percent from January to September, according to the most recent Publishers Information Bureau figures.
http://paidcontent.org/article/419-the-atlantic-now-gets-more-than-half-of-its-ad-revenues-from-digital-/