This year, to celebrate the media world’s tumultuous and always entertaining transformation, Adweek’s Hot List goes 360 to track the best print, TV, and digital properties. We culled and crunched data—from audience and ad metrics to measuring social influence via Klout—and tracked votes from our first-ever Readers’ Choice poll—which garnered a whopping 182,000 votes—on Adweek.com.) The result: our most comprehesive Hot List ever. The hottest properties overall—Time, The New York Times, CBS, AMC, and Facebook—are an elite class of media powerhouses that take chances and embrace change with proven results. Also being honored are CBS president, CEO Les Moonves, who Adweek named the Hottest Revenue Player, and Richard Turley, Bloomberg Businessweek’s creative director, appointed the Hottest Creative Player. Moonves and Turley may be worlds apart, but they stand together as visionaries who helped catapult their businesses to new heights.
http://www.adweek.com/news/advertising-branding/2011-hot-list-revealed-136869
Click the categories below to view the winners:
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