Mashable reporting:
QR codes
have been around since the early ’90s, but only with the widespread
adoption of smartphones and barcode-scanning apps have customers been
able to easily access QR codes in significant numbers.
According to comScore,
20.1 million mobile phone owners in the U.S. used their devices to scan
a QR code in the three-month average period ending October 2011. In the
big scheme of things, this isn’t a large number. However, the number of
people using QR codes is expected to grow.
Will QR codes reach widespread public consciousness, or are they
destined to be a quirky aside for mainstream promotional campaigns? The
trend towards increasingly complex personal technology suggests that the
potential is there, but the question remains whether marketers will
fully exploit the opportunities QR codes have to offer.
So, what can marketers do to take customers out of their comfort
zones and try something new? The ability to access information won’t
drive customers to a product’s site unless there’s a reason for them to
do so. Below are some of the most creative, fun and interesting examples
of QR code marketing that show QR codes have the potential to enrich
the product experience and offer the customer real value.
see video at:
http://mashable.com/2012/01/14/qr-code-marketing/#434697-Initiate-Shareworthy-Competitions
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