Friday, January 27, 2012

'NYT' Traffic Same Since Paywall

onlinemdiadaily reporting: BuzzFeed reports that the U.K.’s Daily Mail is now the largest online newspaper property, surpassing The New York Times, per Poynter. However, a NYT rep says the Mail figure includes an added personal finance site. But the new figures show something else: Since instituting a paywall, the newspaper reach has held steady. In February, before the paywall, it had 44 million unique visitors; in December that figure was 44.8 million, according to BuzzFeed. (Both outlets cited comScore as the source of their figures.)

No comments:

Post a Comment