Ebook Publishers Want Library Borrowing to Be Difficult

PCworld reporting: n an effort to make library ebook borrowing less convenient, Penguin Group has discontinued over-the-air library book downloads for Kindle users.
Users will instead have to download books onto a computer, then transfer them to the device with a USB cable. In addition, Penguin has terminated its agreement with Overdrive, a library ebook distributor, which for now means Penguin won't supply any new ebooks or audiobooks to libraries.
Penguin's reason for splitting with Overdrive is somewhat technical: Overdrive was apparently relying on Amazon to distribute the books to Kindle users, but Penguin's contract allowed Overdrive only to store and serve books on its own servers, according to Infodocket.
But the bigger issue is that book publishers are worried about libraries. Random House is the only major publisher that gives libraries unrestricted access to purchase and loan ebooks. Other publishers place restrictions on how many times a book can be downloaded or when new books become available. Simon & Schuster and Macmillan don't lend ebooks at all.
And as we're seeing now with Penguin, even when publishers do participate, they want the lending process to be difficult. A recent meeting between book publishers and the American Library Association made this fact painfully clear, as ALA President Molly Raphael points out:

“Borrowing a print book from a library involves a nontrivial amount of personal work that often involves two trips--one to pick up the book and one to return it,” Raphael wrote. “The online availability of ebooks alters this friction calculation, and publishers are concerned that the ready download-ability of library ebooks could have an adverse effect on sales.”
In other words, being able to download library ebooks is too easy. Penguin's USB download requirement could be a way to introduce friction. If you've ever actually tried to borrow a library ebook, however, you know that most of the friction comes from books being all checked out, not from the actual download process...
http://www.pcworld.com/article/249862/ebook_publishers_want_library_borrowing_to_be_difficult.html