The Myth of Social Media Tactics Versus the Reality of Social Business Strategies

Forbes reporting:
Three “facts” about social business are accepted without question by most people.
That any business with a Facebook page or Twitter account is considered “social”; that hiring a social media person constitutes a social “presence”; that implementing an intranet transforms the organization into a “collaborative” enterprise.
Now that I‘ve used up my allocation of quotation marks, I’m going to explain why these facts are pure myths.
The myths about social media and its impact on a business would be trivial and quite irrelevant to the hordes of business owners but for one fact: they believe it. Indeed, this prevailing unwisdom is perpetuated by the Lords of Social Media. But why?
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But let’s not kid ourselves. Transforming a traditional business into a social business is fundamentally difficult. It requires an honest assessment, thorough planning and commitment.
The Assessment
About that assessment. What sense does it make to dive into social media without first recognizing where you are today? Below is a chart that we’ve compiled based on over 80 recent discussions with executives from 60 organizations around the globe.
Where does your organization fit in? Do you have a few social media heroes testing the social business waters? Or, like IBM, is social business a strategic part of your organization, both internally and externally?...
http://www.forbes.com/sites/markfidelman/2012/03/20/the-myth-of-social-media-tactics-versus-the-reality-of-social-business-strategies/