Four key takeaways from Pew’s new e-reading study

paidcontent reporting:
E-reader and tablet owners read more books — print and digital — than people who don’t own those devices. In its new report, “The Rise of E-reading,” the Pew Internet & American Life Project finds that the average e-book reader read 24 books in the past 12 months, while the average non-e-book reader read 15 books. Overall, 41 percent of tablet owners and 35 percent of e-reader owners said they read more now that digital content is available.
Of those who own a dedicated e-reader (like Amazon Kindle or Barnes & Noble Nook), 49% are reading an e-book “on any given day” and 59% are reading a printed book. 39 percent of tablet owners are reading an e-book on any given day and 64 percent are reading a print book.
The longer people own an e-reader or tablet, the more likely they are to say that they are reading more: “45% of those who had owned an e-reader for more than a year said they were reading more, vs. 30% of those who had owned an e-reader for less than six months.”
Kindle is still the preferred e-reader, by far.

And iPad is still the preferred tablet, though Kindle Fire’s market share grew hugely after the holidays: from 5% in mid-December to 14% in mid-January...
http://paidcontent.org/2012/04/05/pew-e-reading-study-takeaway/