Digital First Media announced this week that it will launch 12 new community newsroom projects, as it continues to seek ways to more effectively engage and involve its local readers.
These community newsroom projects seek to build on the success of the Newsroom Café launched by the Register Citizen in Torrington, Conn., an experiment that led to the newspaper being named the 2011 Innovator of the Year by the Associated Press Media Editors.
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“We didn’t want to replicate the Newsroom Café in other newsrooms,” Steve Buttry, director of community engagement and social media for Digital First, said in a statement. “What we’re trying to do is apply some of the principles of the Newsroom Café to the unique circumstances of other communities and draw on the creativity of our local staff members the same way we did with that project.”
Four of the new projects will involve “mobile community media labs,” which will equip vans with computers and WiFi hot spots for engagement throughout the regions covered by their newsrooms:
- The San Jose (Calif.) Mercury News will use a van that includes an awning and portable furniture to create a “pop-up living room,” so staff members can lead classes and meetings throughout the Silicon Valley region the Merc covers.
- A TwinCities.com van will help the St. Paul, Minn., Pioneer Press extend its news coverage and digital brand throughout the Twin Cities metro area. TwinCities.com will also expand the Pioneer Press’s partnership with the St. Paul Public Library to other libraries throughout the metro area.
- The York (Pa.) Daily Record’s van will allow the newsroom staff to engage throughout the south-central Pennsylvania region that it covers.
- The New Haven (Conn.) Register will take the Torrington “open newsroom” concept...http://www.netnewscheck.com/article/18639/digital-first-readies-community-newsrooms?utm_source=Street+Fight+List&utm_campaign=ea008eaf8e-Street_Fight_Daily5_10_2012&utm_medium=email
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