News&Tech reporting:
When Philadelphia Inquirer readers opened their Sunday paper on May
6, they couldn’t readily see what was hiding under a handful of ads and
editorial content — that is, unless they were looking with their tablet
or smartphone.
That’s because the May 6 Inquirer marked the launch of the
publisher’s use of “auras,” or augmented reality features, which allow
readers to interact digitally with their paper.
The Inquirer is the first paper in the United States to use the
technology, developed by HP unit Aurasma. The Aurasma AR software powers
enhanced content, including video, audio and other features, across
both iOS and Android devices.
“Augmented reality is not the first idea we had when thinking of
ways to engage with our readers, but once we saw the Aurasma technology
everything changed,” Philadelphia Media Network Chief Brand Officer
Jerry Steinbrink said in a statement. “(It) gives us the capability to
deliver interactive content through a customized app without investing
heavily in technology, programming or production.”
Equally important, the service bridges the gap between digital
and print. The app gives PMN another tool through which it can attract
print subscribers while it enhances the value of the ink-on-paper
Inquirer.
Finding ways
Publishers like PMN have fervently begun exploiting technologies
that bridge the print-to-digital gap — using such enhancements as QR
codes and digital watermarks — in a bid to keep their print products
relevant within a generation that’s embraced smartphones and tablets.
It’s not the first time PMN dabbled in erasing the chasm. Last
fall it began offering Archos Arnova Android tablets to consumers that
were loaded with discounted subscriptions to The Inquirer and
Philadelphia Daily News (see News & Tech, September/October 2011)...
https://newsandtech-dot-com.bloxcms.com/news/article_8e22d7cc-9adc-11e1-82d4-001a4bcf887a.html
No comments:
Post a Comment