Saturday, May 19, 2012

Spain's iPad Mag, Vis à Vis, Shows Growth, Points to New Path

Mediashift reporting:
In a small office in Alcala Street, in the center of Madrid, a team of seven young entrepreneurial journalists are working overtime to produce the next issue of digital magazine Vis à Vis.
Conceived exclusively for the iPad and launched in January, Vis à Vis is an interactive, visual and modern publication that wants to reinvent journalism.
The first edition of the magazine recorded up to 42,000 downloads. The third edition was released on April 1, and the team's expectations are very high.
"Journalism is going through a phase in which either you undertake your own idea or you have to conform to the reality of market," said Laura Blanco, the magazine's editor in chief.
Together with Ángel Anaya, she holds the reins of this initiative that forged its roots during their first year at college. The seven editorial staff members are between 23 and 25 years old and studied together in the Spanish city of Valencia. After working on a project involving the editing of a print magazine, they decided to launch their own publication online.
"With the emergence of digital platforms, the entire printed press industry started wobbling," Blanco said.
When the iPad appeared on the market, she and her colleagues realized that it would be a suitable platform for a lifestyle magazine, because it could combine quality content with interactive features.
"In August [2011] we reached Madrid with much uncertainty, but with a lot of hope and enthusiasm," Anaya said. He confessed that the magazine is "his creation" and passionately narrated the gestation process of the idea. In the beginning, the group of friends had to rely on family support to fund their project. When they asked for a small bank loan, they were told that they were "too young to take that risk."

"Free Forever"...

... The magazine's content consists of interviews with prominent figures in the areas of sports, television, fashion or gastronomy, presented in a personal "vis à vis" (face to face) setting. "We try to create a special atmosphere with each character. Interviews are always done in a kind of 'petit comité'," Blanco said. 

http://us2.campaign-archive1.com/?u=f32534a334b03264ce60a3732&id=a333c93c90&e=8509319387 

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