Wednesday, June 6, 2012

Why MIT’s Technology Review is going digital first

gigaom reporting:
Magazines and newspapers of all kinds have been experimenting with paywalls, iPad apps and other methods of handling the ongoing disruption that the web and digital media have produced, but very few have taken a fully “digital first” approach. MIT’s well-respected Technology Review magazine has become the latest to embrace that principle, and editor Jason Pontin says that while he isn’t turning his back on print, it is no longer the most important medium for the brand of journalism his magazine practices. I talked with Pontin on Monday about the decision, as well as several related questions — including his dislike of paywalls and what he wants to implement instead.
In a note to readers published on the site, Pontin said that everything the magazine produces will be published free-of-charge on the website and will appear there first — in other words, nothing will be “saved” for the printed version of the magazine, as some publications do in order to give the print version some sense of exclusivity. Some stories and content will be published first online and later in print, and others will be published simultaneously in a number of different media. And print will be just one of many forms, he said:
For us, print will be just another platform [and] by no means the most important. I began as a traditional print journalist, and I still delight in what print does well. But there’s almost nothing… that print now does best.

The web is better partly because it has links...

 

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