A Flipboard first: News app to carry full content of New York Times

Digital Trends reporting:

Flipboard has struck a deal with its first major publisher to bring premium content to its popular news reading app. The partnership gives subscribers to the New York Times another option for viewing content alongside the publication's app and website.

The New York Times and Flipboard announced late Sunday that from Thursday all content from the prominent newspaper will be available to NYTimes subscribers through Flipboard, the news reading app that allows users to read content in an attractive magazine-style format.
In a joint statement, the NYTimes said the move signalled the launch of its NYTimes Everywhere strategy, which aims to bring the newspaper’s content to users through third-party apps. NYTimes subscribers, who can currently view all of the publication’s content via its website and app, will now have the additional option of using Flipboard.
In an interview posted on the NYTimes’ Bits blog, Denise F. Warren, general manager of the newspaper’s website, said the deal with Flipboard was the right thing to do as the paper heads in the direction of digital subscriptions.
“We realized that we have an opportunity to enable this kind of access for paying subscribers, and we thought it was something we ought to try, and see how users react to it,” she said.
For Flipboard it could be the start of something big, as the collaboration marks the first time the company has been able to bring premium content to its users.

Read more: http://www.digitaltrends.com/mobile/a-flipboard-first-news-app-to-carry-full-content-of-new-york-times/#ixzz202IuXRWU