Online claims one in three ad dollars this year
Total
media ad spending is set for a bump in growth this year due to the
Olympics, eMarketer forecasts, with total spending set to reach $24.21
billion, up 4.5%.
And a record amount of that spending will be online. eMarketer estimates that fully one in three ad dollars in the UK will be digital this year—a figure that will rise to nearly one in two by 2016.
Mobile ad spending is on an even stronger growth trajectory, up 70.3% this year after a record rise of 144.8% in 2011.
Read more at http://www.emarketer.com/Article.aspx?R=1009214&ecid=a6506033675d47f881651943c21c5ed4#U8CYQWtfLqFV7p0o.99
And a record amount of that spending will be online. eMarketer estimates that fully one in three ad dollars in the UK will be digital this year—a figure that will rise to nearly one in two by 2016.
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