Paywalls don’t work for every publisher. It’s hard to make money on apps. These two industry truths are forcing publishers, and the vendors that serve them, to come up with more innovative ways to generate revenue from their audiences.
Here are three innovations that are show some promise.
Unlimited app plans
Publishers were quick to replicate the single-issue and subscription models from their print businesses for tablet editions. Now, distribution partners are pursuing ways to announce more digital-friendly pricing models designed to benefit readers and publishers alike...Membership plans
American Express made famous the phrase, “Membership has its privileges.” Publishers are discovering that membership plans are a way to give the most engaged members of a community access to premium content and other exclusive services...'Ad walls'
Is an ad wall better than a paywall? Some publishers are using ad technology that requires users to type in a word or phrase before gaining access to premium content. The rationale is that visitors are more likely to type in a brand phrase than to pay real money for content...http://www.emediavitals.com/content/3-innovative-ways-drive-audience-revenue?utm_source=Vital+Guide+to+eMedia&utm_campaign=d2a1ed8f02-MPA_VG_Diversification8_15_2012&utm_medium=email
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