Thursday, August 9, 2012

Android Takes Majority Smartphone Share Across Western Europe

eMarketer reporting:
Google’s smartphone OS efforts have already panned out in Germany, and that success extends to the country’s neighbors as well. June 2012 data from Kantar Worldpanel showed Android taking a strong hold on smartphones sales in Western Europe during the previous 12 weeks. The Android operating system ran on the majority of smartphones sold in four of the EU-5 countries—Great Britain, France, Germany and Spain. And in Italy, the fifth country in the group, Android held 49.6% of the market, just shy of a majority share. One year earlier, Android accounted for under 50% of sales in each of those countries during the three-month period.
In Spain, Google has made a particularly successful bid to become the first name in the smartphone market. The country saw Android’s share of the market more than double from 41% in June 2011 to 84% one year later.

Smartphone OS Market Share in the EU-5, by Country, June 2011 & June 2012 (% of total)


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