At Digital First, pop-up newsrooms take to the road

WanIfra reporting:
Beginning this summer, residents of towns, suburbs and sprawling counties across the US are liable to stumble upon something resembling the above-described new media tailgate party – also known as a pop-up newsroom – at a local sporting event or community get-together.
The fully loaded newsmobile is just one of several crowdsourced ideas intended to place reporters face-to-face with the people for and about whom they write.
At the turn of 2012, Steve Buttry, the Director of Community Engagement and Social Media at Digital First, challenged all of the newsrooms under the company's umbrella to come up with fresh ideas for engaging with and serving their local communities, according to a post by Randy Parker, Managing Editor of the York Daily Record, on the YDR Insider blog.
In early May, Digital First published a press release announcing that it had selected 12 winning proposals whose community newsrooms projects would be realized. “We want all our newsrooms to engage their communities in multiple ways – on our websites, social media, blogs, text messages and print products, but also in person,” Buttry said in the press release.
http://www.editorsweblog.org/2012/07/02/at-digital-first-pop-up-newsrooms-take-to-the-road