Condé Nast, the publisher behind top fashion magazines like Vogue, has launched its first mobile game on the iPhone with a new take on gaming for girls.
The game, called Fashion Hazard, challenges players to walk down catwalks in New York, London, Paris and Milan. But unlike other girly games that mostly focus on playing dress-up, this game requires players to swipe, tilt and tap their phones to collect coins while also dodging random obstacles in the way.
Objects often include hissing snakes, old-school stereos or other models. And if walking in stilettos wasn’t difficult enough, the players also occasionally get splashed with paint, obscuring their vision (maybe they were wearing fur?).
Juliana Stock, Condé Nast’s senior director of business and product development for its interactive product group, said she got the idea watching her 11-year-old daughter enjoying action games, “and yet, when we started to look at action and adventure with her interests in mind, which are girly, we didn’t find any.”
http://allthingsd.com/20120815/conde-nasts-first-mobile-game-challenges-what-they-should-be-like-for-girls/?utm_source=Daily+Buzz+from+eMedia+Vitals&utm_campaign=4138d53523-_nl_DB_08-16-2012&utm_medium=email
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