Sales
of ebooks and the devices on which people read them—ereaders, tablets
and smartphones—are on a steady upward trajectory, according to a new
eMarketer report, “Book Epublishing: The Price of Disruption.”
The US adult ereader user base is poised to grow at double-digit
percentages this year and next, but in 2014 and 2015 expansion will slow
to the 5% range. This reflects cannibalization from tablets, not a loss
of interest in ebooks.
And people are using these devices—both ereaders and tablets—to read voraciously. The Online Publishers Association (OPA) has found that tablets encouraged book purchases. In March 2012, 35% of US tablet owners purchased ebooks on their devices—more than the number who bought movies or TV shows, purchased magazine or newspaper subscriptions, or bought single copies of magazines, according to OPA.
Similarly, Harris Interactive
showed that ereader owners tended to buy more books than non-owners.
Harris also indicated that ereader owners read more than non-owners.
Read more at http://www.emarketer.com/Article.aspx?R=1009261&ecid=a6506033675d47f881651943c21c5ed4#JblxxwGtsWY88t7X.99
And people are using these devices—both ereaders and tablets—to read voraciously. The Online Publishers Association (OPA) has found that tablets encouraged book purchases. In March 2012, 35% of US tablet owners purchased ebooks on their devices—more than the number who bought movies or TV shows, purchased magazine or newspaper subscriptions, or bought single copies of magazines, according to OPA.
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