Global Internet Ad Spend Sees Double-Digit Growth, Outpaces Other Media

With consumer confidence up and brands looking to reconnect, spending on advertising is on the rise—around the globe and across media types. TV, newspapers, radio, outdoor, Internet, and cinema all saw an increase in ad spend in the beginning of 2012 compared to last year, according to Nielsen’s quarterly Global AdView Pulse report. Though TV continues to attract the majority of advertising dollars, Internet advertising saw the biggest increases, with advertisers spending 12.1 percent more in Q1 2012 than one year prior. During that time, ad spend overall increased 3.1 percent globally.

Across the regions, the findings are markedly different as each media has taken root and evolved uniquely.
http://blog.nielsen.com/nielsenwire/global/global-internet-ad-spend-sees-double-digit-growth-outpaces-other-media/