Magazines are always trying to find ways to target their content to readers’ interests and needs. Golf Digest
is taking that concept a step further with the launch of Golf Digest
Live, a digital magazine that creates personalized issues based on the
reader’s most recent round of golf.
By teaming with GolfLogix, a free mobile app that offers GPS, club and stat tracking at more than 30,000 courses, Golf Digest Live gathers data from subscribers’ golf games and uses that to produce a post-game recap and a personalized e-magazine offering tips, tricks and articles from the Golf Digest archive, all of which specifically tailored to the player’s strengths and weaknesses. While most of thecontent is meant to be read after a game’s completion, certain features—like videos and game rules—will also be available to users while on the green.
Golf Digest Live is available as an in-app purchase within the
GolfLogix app. After a 30-day free trial, it will cost $19.99 annually,
which includes an unlimited number of personalized issues—it just
depends on how many rounds of golf you can fit in. Both Nike and Farmers
Insurance have signed on as launch sponsors...
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