paidcontent reporting:
Digital media is exploding. Half of us now read news on tablets, virtually all music tracks are bought electronically, and nearly a tenth of Americans are ditching cable for internet TV.
But what does it take to make money from these fast-growing
industries, and which companies are leading the way? Welcome to our
second annual paidContent 50 list — our attempt to answer those questions.
The paidContent 50 ranks digital-media companies based not on whether
we like their products or are on a first-name basis with their CEOs. We
use a very simple and objective metric: the revenue they earn from
digital content, or from the adverting around that content. After all,
companies ultimately need to earn revenue to survive and thrive — the
more of it, the better.
Last year’s paidContent 50 focused
on U.S. companies. This year, we’ve gone global, in an effort to better
reflect changes in the industry itself. A growing number of content
companies — Netflix, Sina and Spotify, among them — are aggressively
pushing into overseas markets ater dominating at home. As that becomes a
bigger focus for these companies, you can’t gauge their success without
factoring in their track record internationally.
Creating this list wasn’t easy. We wanted digital revenue from the
last full year, either calendar or fiscal, depending on the company. To
get those numbers, we combed through public filings, read an ungodly
number of news stories, and worked our network of contacts and analysts
for data and background. Some media companies break out digital sales
for everyone to see, but other companies (and not just startups) make it
extremely difficult to discern. With some of those companies, our
digital sales numbers are educated estimates based on our research, and
in those cases, we list our sources and explain our math. (Read more about our methodology here.)
http://paidcontent.org/2012/07/31/pc50/
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