Research: TV’s second screen is for talking, not browsing B

paid content reporting:
More and more viewers are using companion devices whilst watching television. But new research suggests viewers are keener on some uses for those devices than others.
Twenty-four percent of viewers use a second device screen whilst watching TV, according to Deloitte’s UK survey of 2,000 people.
What are they doing with those devices?
Whilst nearly half of 16-to-24-year-olds use communication tools like email and social networks, only one in 10 of second-screeners browse the internet for information about the shows they are watching, Deloitte found.
This could suggest there is greater opportunity in second screens’ social dimension that in commerce and adjunct information.
http://paidcontent.org/2012/08/20/research-tvs-second-screen-is-for-talking-not-browsing/