Oneman and his blog reporting:
Raju Narisetti, Wall Street Journal Digital: If in
2012, if you're still talking about integrating print and digital,
you're in deep, deep trouble. Good journalism matters - but experiencing
that content matters even more. Good content is a table stake. everyone
has to have it. Digital audiences will be even more promiscuous than
they are now. They can experience other brands with the click of a
finger, and through what is coming to them via social. And the only
growth they're going to get from their businesses is from digital
audiences. In 2012, the definition of a journalist must include bringing
people to their journalism. What will enable that? The winners and
losers will be separated at the intersection of content and technology...
,,,Joanna Geary, The Guardian: There is only one newsroom
in The Guardian. The plan has always been to embrace the future
platforms for the audience. You can't build a business model where the
audiences are. The newsroom integrated in 2008 when they moved to Kings
Place. This year they went truly digital first. The majority of the
newsroom is dedicated to getting stories out on line. There's a slow
stream - focused on producing up to 30% of the newspaper's content ahead
of time. We get slightly excited by process change talking from print
to digital. The process is great, but can really fall on their arse if
you don't get a cultural change. There's a real need for an
understanding in newsrooms about what developers do. That's a tough
thing to crack. Bring eyeballs isn't enough anymore - they might not
know it's our content. They might not care. We need to think of them as
people and start building relationships with them. We have done well at
bringing people to our content - but we have no idea why them come back...
http://www.onemanandhisblog.com/archives/2012/07/the_new_integration_newsroom_and_develop.html
No comments:
Post a Comment