dwb reporting:
New York, NY – September 5, 2012 – Today, leading romance publisher Avon Books officially launches a visually appealing, content-rich digital presence.  The new AvonRomance.com spotlights a wide array of user-generated posts and commentary. The website features editorials, book reviews, pictures, videos, news, and special promotions from Avon authors, romance readers, and influential online reviewers, as well as Avon Romance editors and marketers. The site redesign and state-of-the art interactive and social capabilities are powered by Tidal, an innovator in developing dynamic syndication networks.
“At HarperCollins Publishers, we’re constantly exploring new and innovative ways to grow audiences for our authors, and to deepen engagement with their fans,” says HarperCollins Chief Marketing Officer Angela Tribelli.  “Partnering with smart and fast-moving technology partners is a key component of this strategy. We’re thrilled to be the first book publisher on the Tidal platform, and are particularly excited to light up an exciting new channel where Avon Romance readers can do what they do best – share their love of Avon authors and books.”
http://www.digitalbookworld.com/2012/harpercollins-relaunches-avonromance-site-as-user-generated-content-platform/