Social media is one of the worst things to ever happen to the discipline of marketing. The rise of Facebook and Twitter as marketing vehicles has spawned a generation of young professionals who talk instead of listen. They think engaging in “the conversation” is more important than identifying your audience, understanding what motivates them, and developing powerful messaging to address those motivations.
Here’s the reality: Social media has made marketers lazy, because so many people think it is the magic bullet for new sales. It’s not. It never has been. And it never will be. It’s just one of many available platforms for your marketing message, and you should use it as such. Don’t exclude it, be present there, but be present in a variety of other platforms as well. Here are five reasons why.
1. Social Media Builds the Wrong Habits in Marketers
2. Social Networks are Struggling
3. Social Media Is Useless for Business-to-Business Companies
4. Social Media Leads to Neglected Messaging
5. There are a Number of More Effective Platforms
http://mashable.com/2012/09/07/social-media-bad-marketing/?WT.mc_id=en_my_stories&utm_campaign=My%2BStories&utm_medium=email&utm_source=newsletter
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