Saturday, September 22, 2012

News aggregator News360 goes after publishers, reveals iPad page views have doubled in two months

TabletTimes reporting: 
Social news curator News360 has rolled out a beta publisher program to promote content from 25 publishers including The Business Insider, Fox Sports, The Chicago Tribune and The Atlantic.
The news follows on from the recent deals between Flipboard and the New York Times and Pulse and The Wall Street Journal, and essentially means that partnering publishers will be offered a bigger and branded experience on News360’ tablet and smartphone apps.
The news aggregator will also look to promote each publisher’s content when news readers look to follow new topics or sources.
“From the end user perspective, there’s not much change except featured publishers will have their own unique branding and colors,” News360 CEO Roman Karachinsky told TabTimes.
“Also, when we see that users are looking to add to their interests, we will try and recommend partners as a featured source, although we won’t try to force this.”
http://tabtimes.com/news/media/2012/09/21/news-aggregator-news360-goes-after-publishers-reveals-ipad-page-views-have

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