Amazon’s launch of Kindle FreeTime Unlimited, announced earlier this week,
could change the way e-books are distributed to consumers. But the new
subscription service, which is targeted at kids between ages three and
eight and offers access to books, games, movies, TV shows and
educational apps, raises questions and red flags for the publishing
industry.
Andrews McMeel is one publisher
providing select titles from its AMP! Comics for Kids imprint, including
Big Nate books. “It’s a safe environment for kids and families to
access digital content and a good way for us to build awareness for our
brands,” says Kirsty Melville, president and publisher of AM’s book
division. “We learn things every time we partner with different
distribution models. Lots of people are trying to reach kids as they get
more access to digital devices, and this is an interesting opportunity
to explore a new way to give kids access to our content and see what
happens.”http://www.clickz.com/clickz/news/2230297/relevant-content-is-key-to-getting-digital-news-readers-interested-in-mobile-ads#disqus_thread
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