Innovation from upstarts

emedia vitals reporting:
While digital replicas have allowed publishers to quickly establish a presence on the iPad and other tablets, much of the design innovation with tablet magazines is occurring among digital-only publishers that are unconstrained by legacy print conventions. These digital-only publishers are offering compelling tablet experiences, leveraging interactivity and other enhancements without abandoning traditional layout and navigation principles.
Consider the latest title from Future Publishing, a weekly called Football Week that covers the UK’s English Premier soccer league. Launched earlier this month, the iPad publication includes several innovative design elements while preserving what Mike Goldsmith, editor in chief of Future's digital editions, called its “magazineyness.”
Football Week features a customizable cover (based on a reader’s favorite team), data-driven statistics and standings, and live updates from league games. The navigation is clean throughout and more intuitive than many digital replicas I’ve seen.
Future is also getting creative with advertisers: One section of the magazine, sponsored by EA Sports, promotes EA’s FIFA 13 video game, and an interactive game called “Extra Time” prompts readers to enter an EA-sponsored weekly sweepstakes.
“There is no manual for this,” Goldsmith told The Guardian. “We're making something that's as beautiful as a magazine, but as live and relevant as a website. It's been really enjoyable, and also a real rollercoaster."
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