Saturday, March 30, 2013

As Telegraph joins paywall bandwagon, here's five leading approaches to gated access and user revenues

The Daily Briefing reporting:
For much of the newspaper industry, the debate around paywalls has moved from an if to a how. But digital distribution offers a far broader range of levers and tactics for persuading users to pay than did print. These different approaches are coalescing around themes - a set of tactics publishers are employing and combining to persuade readers to cough up for online access.
http://www.themediabriefing.com/article/2013-03-26/paywall-approaches-gated-access

No comments:

Post a Comment