The Difference Between What You Share And What People Want To Read

BusinessIntellligence reporting:
The stories people share aren't necessarily the stories their friends want to read, according to data from 33Across, which tracks links for online publications.
It found that people are sharing science related content more often than any other content category. However, science content is clicked on significantly less than the content that is less popular for sharing, like politics, news, or celebrity gossip.
There's some rationale behind the split in what's read and what's shared. People will want to share science content because it makes them seem smart. People will click on celebrity content because no one will know.
The data in this chart shows how many stories are shared in a particular category for every 100 reads. So, for every 100 reads of a science story, 17 are shared. The clicked is how many links are clicked by the person sent the link

Read more: http://www.businessinsider.com/chart-of-the-day-the-difference-between-what-you-share-and-what-people-want-to-read-2013-3#ixzz2P2cQEETu