It’s fair to say that the future of news consumption and media won’t look like a bunch of traditional newspapers copied onto the desktop web, and when five different entrepreneurs addressed paidContent Live Wednesday about the ways they’re bringing content online, the approaches were as diverse as the startups themselves.
However, a few themes came out of our presentations from Paul Berry, founder and CEO of RebelMouse, Jeff Fluhr, co-founder and CEO of Spreecast, Matt Galligan, co-founder and CEO of Circa, Aria Haghighi, co-Founder and CTO of Prismatic, and Josh Miller, co-founder of Branch. Here were the ones we found most compelling:
- The future of news will come from other people. This isn’t to say that the majority of the world will eventually get all of their news from Twitter and Facebook, but it is fair to say that we’ll increasingly rely on recommendations and smarter social cues from friends and respected strangers as we sort through the vast amount of information available online. This could mean something like Prismatic, which as my colleague Mathew Ingram has written, is working to combine data from social media with individual interests to create a smarter social reader for news.
- We’ll be reading all the news that fits — on mobile.
- It’s all about the individual person and the brand they build.
- People want to talk about the news but they’re looking for smart conversations.
- Traditional advertising can’t support the future, but no one’s clear what the alternative looks like.
- http://paidcontent.org/2013/04/17/5-startups-changing-the-way-the-news-business-delivers-content/?utm_source=General+Users&utm_campaign=7721b6a87b-c%3Amed+d%3A04-19&utm_medium=email
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