Weaker app presence for brands, and stronger data for Facebook. Those are two key reactions to Facebook's home screen replacer "Facebook Home,"
which was ceremoniously unveiled today with launch partners HTC and
AT&T at a press conference at the digital giant's headquarters in
Menlo Park, Calif.
The new downloadable system lets Android users customize their home screens with multiple Flipbook-like
capabilities—dubbed "cover feeds" by Facebook. It also allows people to
more easily digitally chat with friends while performing other tasks on
a phone such as reading online articles. The avatar-looking features
are called "chat heads," which accompany notifications on the home
screen when someone is pinging you to chat.
The HTC First
will be the first phone to come preloaded with Facebook Home. The
device will be available through AT&T for $100 starting on April 12,
while other Android-employing carriers like Samsung and Lenovo are
expected to eventually release phones with Facebook Home. The new super
app treatment will be available for tablets in several months, per the
company.
Facebook's apps such as Instagram, Camera and Messenger will be baked
into the Android phones. Third-party apps from the likes of the
Associated Press, Seamless, Twitter, Google Maps, etc., will be
accessible—but now tucked away and requiring a couple of swipes to
access. It creates less clutter for the phone owner, but less presence
for those competitive third-party apps.
What Facebook Home means to advertising on mobile app networks remains to be seen.http://www.adweek.com/news/technology/facebook-home-will-be-great-ad-data-bad-brand-and-media-apps-148394?utm_source=newsletter&utm_medium=email&utm_content=04-05-2013&utm_campaign=technology_today
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