How news organizations are experimenting with ‘digestible digital weeklies’ on mobile devices

Poynter reporting:
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Hoping to seize on the advantages of both models while ditching the downsides, two venerable monthly magazine brands are experimenting with a third publishing option that’s somewhere in the middle: digestible digital weeklies.
Enter Esquire Weekly for iPad and The Atlantic Weekly for iPad and iPhone, launched in May and June, respectively....
With Esquire Weekly and The Atlantic Weekly, two monthly legacy print publications are trying different formulas for getting compact editions in front of readers with a frequency they can’t achieve in print and a level of curation they can’t achieve online. The two take different approaches to content selection, target audience and distribution, but what’s most important about these new initiatives is what they have in common: ease and frequency of delivery, tender editorial care, digestible length and, surely, low cost of production.
They’re also, crucially, products that could only work on the tablet...
http://www.poynter.org/latest-news/media-lab/mobile-media/218609/how-news-organizations-are-experimenting-with-digestible-digital-weeklies-on-mobile-devices/