5 new job titles for digital-first publishers

emedia vitals reporting:
“Digital first” continues to gain ground as a publishing philosophy. Some use the phrase simply as a rallying cry to focus on growth initiatives; others view it as a catalyst to revamp workflows and processes throughout the business to prioritize digital channels over print.
Putting the right personnel in place is a critical step in a digital-first transition. Publishers are forced to eliminate or remake print-centric positions across all aspects of the business – editorial, sales, marketing, operations – and add new roles to address an evolving approach to publishing, one that’s heavily influenced by data and cross-platform content delivery.
The fun part of this transition is coming up with job titles that capture the essence of a digital-first mindset. I’ve written before about five C-level leadership roles for a digital-first strategy. Here are five other positions that you might want to consider.

VP of Revenue Platforms

VP of Customer Data/Optimization

Director of Data Visualization

Engagement Editor

Engagement is one of digital media’s buzzwords du jour, so why not create a staff title that incorporates it? An “engagement editor” could serve as an evolutionary step for social media editors as they become more integrated into editorial or marketing operations. Mother Jones, for example, last month announced the hiring of Ben Dreyfuss as engagement editor, where he will oversee social media content and strategy. Dreyfuss previously was a social media editor at tech site Cnet.

Entrepreneur in Residence

http://www.emediavitals.com/content/5-new-job-titles-digital-first-publishers