Job 1 for Newspapers: Audience Development

Editor&Publisher reporting:
see http://www.editorandpublisher.com/TopStories/Columns/Job-1-for-Newspapers--Audience-Development

While strategic audience development ought to be the top priority at every newspaper, efforts toward fulfilling this vital mission are fitful and far between at many publications. This has got to change, if the industry intends to sustain its strength.    - See more at: http://www.editorandpublisher.com/TopStories/Columns/Job-1-for-Newspapers--Audience-Development#sthash.CzkMYv2R.dpuf

While strategic audience development ought to be the top priority at every newspaper, efforts toward fulfilling this vital mission are fitful and far between at many publications. This has got to change, if the industry intends to sustain its strength.    - See more at: http://www.editorandpublisher.com/TopStories/Columns/Job-1-for-Newspapers--Audience-Development#sthash.CzkMYv2R.dpuf

While strategic audience development ought to be the top priority at every newspaper, efforts toward fulfilling this vital mission are fitful and far between at many publications. This has got to change, if the industry intends to sustain its strength.    - See more at: http://www.editorandpublisher.com/TopStories/Columns/Job-1-for-Newspapers--Audience-Development#sthash.CzkMYv2R.dpuf

The bad news for newspapers is that a significant majority of the adults in the typical community don’t subscribe to the paper in either its print or digital incarnations. But the flip side of this problem is that the abundant population of non-readers in every community represents a substantial base of potential consumers for the transformative and delightful new products that publishers could bring to market – if they put their minds to it.   - See more at: http://www.editorandpublisher.com/TopStories/Columns/Job-1-for-Newspapers--Audience-Development#sthash.CzkMYv2R.dpuf

While strategic audience development ought to be the top priority at every newspaper, efforts toward fulfilling this vital mission are fitful and far between at many publications. This has got to change, if the industry intends to sustain its strength.    - See more at: http://www.editorandpublisher.com/TopStories/Columns/Job-1-for-Newspapers--Audience-Development#sthash.CzkMYv2R.dpuf