Harvard Business Review reporting:
I’m waiting for all the headlines about what a great time it is to be in the media business. After all, in a single minute, viewers on YouTube watch 100 hours of video — a 233% increase since last year. The number of devices people use to “consume content” — the anodyne catchall term we use to describe reading, watching, and listening — is also surging: a report by Cisco suggested that by the end of this year, the world would contain more mobile devices than people, devices that are increasingly used to find and share information and less used to make actual phone calls to loved ones. Speaking of which, we love content so much that we now spend more time looking at our phones than at our partners. Overall, our time spent taking in information is on the rise. In 2010, the average American spent 10 hours and 46 minutes a day consuming content; by 2013, that number had risen to 12 hours and 5 minutes.
And yet most coverage of the media industry is elegiac — a lament for the days of print. So even when the news is good, the headlines are bad.
Take the recent column by David Carr in the New York Times on New York magazine, a perfect example of a needlessly dismayed reaction to an industry in transition. In it, you learn:
http://blogs.hbr.org/2013/12/publishers-stop-crying-over-spilled-ink/?utm_content=buffer2b56b&utm_source=buffer&utm_medium=twitter&utm_campaign=Buffer