This year, for the first time ever, the amount of time UK consumers spend
with digital media (desktops, laptops, tablets and mobile phones) will surpass
the amount of time spent viewing television, according to eMarketer’s
estimates of media consumption among UK adults. The growth of mobile is
key to this shift, as it continues to drive both digital and overall growth of time
spent with all media. In contrast, time spent on desktops and laptops is
plateauing.
The average UK adult will spend more than 8.5 hours each day consuming media in 2014. Of that total, 3 hours and 41 minutes will be spent online, on nonvoice mobile activities or with other digital media, eMarketer estimates, compared with 3 hours and 15 minutes watching television.
The total reflects simultaneous media consumption—for example, if someone uses a mobile device for 1 hour while watching television, it counts as 1 hour for each activity. The estimates do not attempt to define “primary” focus during simultaneous usage.
http://www.emarketer.com/Article/Digital-Set-Surpass-TV-Time-Spent-with-Media-UK/1010686/2
The average UK adult will spend more than 8.5 hours each day consuming media in 2014. Of that total, 3 hours and 41 minutes will be spent online, on nonvoice mobile activities or with other digital media, eMarketer estimates, compared with 3 hours and 15 minutes watching television.
The total reflects simultaneous media consumption—for example, if someone uses a mobile device for 1 hour while watching television, it counts as 1 hour for each activity. The estimates do not attempt to define “primary” focus during simultaneous usage.
http://www.emarketer.com/Article/Digital-Set-Surpass-TV-Time-Spent-with-Media-UK/1010686/2
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