digiday reporting:
The Christian Science Monitor, a 106-year-old news organization that
boasts a serious, civic-minded audience, would seem well poised to crack
the engagement code. A digital-focused publication since 2008, the
Monitor ought to be ahead of its competitors in keeping readers on its
site and engaged. Yet the audience isn’t as committed as one might
think; csmonitor.com has a high bounce rate (70 percent leave after
viewing one page) and low pages per visit (4 on average).
The Monitor is betting that it can reverse those numbers, though,
through a so-simple-it’s-brilliant tactic: simply asking for more
engagement. Among a raft of new features coming to the site starting
today, the most prominent is a “take action” link in articles that
eventually will lead to a page with related stories, conversation
starters and links to relevant outside organizations and elected
representatives...
Similarly, the Monitor has begun asking readers at the bottom of stories
for feedback or suggestions for follow-up stories. The Monitor had
tested this approach on its politics channel, DC Decoder, and in
addition to getting readers’ feedback, it asked for their email, which
also provided a way to contact readers after the polling.
http://digiday.com/publishers/christian-science-monitor-going-maximum-engagement/?utm_source=Sailthru&utm_medium=email&utm_term=Digiday%20Daily%20Newsletter&utm_campaign=temporary%20daily
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