American Public Media has decided that Spot.us doesn’t work any more in today’s crowdfunding environment. But they also investigated what does — and laid out a model for others to use.
...As Cohn so often said, Spot.us “was an experiment in pushing the boundaries of transparency and participation in the process of journalism.” And it is in that spirit that we would like to share with you some of CVE’s other findings, specifically those that will help to write a new chapter in the crowdfunding playbook.
...Kickstarter boasts 7.9 million users, including 2.3 million who have backed more than one project. Indiegogo, meanwhile, touts 15 million monthly visitors. (Donor stats were not immediately available.)
These large-scale platforms introduce users to projects via genre recommendations, making it possible for you to reach new audiences with an affinity for the kind of content you are making, even if they’ve never heard of you before.
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