How can legacy publishers supplement falling print revenues?

themediabriefing reporting:

"Most publishers are getting into native advertising because brands believe well written content that carries their message will cut through the cacophony of digital advertising, and publishers can charge a premium prices, as opposed to traditional display advertising, where excess inventory continues to put downward pressure on CPMs and returns. To compete in this hot space, major publishers are creating content studios staffed with crack design and editorial staff to create truly premium native advertising content. The New York Times, Forbes, the Wall Street Journaland broadcaster CNN have all launched content studios."http://www.themediabriefing.com/article/how-can-legacy-publishers-supplement-falling-print-revenues