Thursday, October 15, 2015

NYT: Our Path Forward

NYT memo:
...We are reimagining the way we build products to reflect the simple truth that journalism, audience development and revenue are not at odds but entirely dependent on one another. This includes continuing to expand on the success of the last year by empowering more cross-functional teams — with news, product, design, technology, marketing and advertising working shoulder to shoulder — to create more cohesive and comprehensive products that meet our customers’ needs across platforms. ● Over the next few years, the battle is going to be won or lost on smartphones. This continues to be our biggest area of focus in every part of the organization. But longer term, we have to build a flexible organization that can respond quickly to future changes in technology and user behavior....
http://www.nytco.com/wp-content/uploads/Our-Path-Forward.pdf

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